T-shirt “Eco Not Ego”

We fell in love with the wordplay in the Eco Not Ego slogan. It is so short, and yet it speaks volumes. The t-shirt hosts wild animals reminding humans about their inalienable right to live in peace on Earth. We give them the floor, because mankind has lost all stops in the wasteful exploitation and degradation of the environment, so that wildlife remains only 3% of all the animals on Earth. The other 97% is us and livestock. That is why it is sometimes worth being eco, not ego.

We are really happy about having a tencel knit in our collection. It is the most ecological, modern fibre in the world. It is produced in the so-called circular system, unlike cellulose fibres, the side product of which are chemicals harmful to the environment and dangerous to humans.